Google to restructure into new holding company called Alphabet

The tech company announced on Monday that it would rebrand itself as Alphabet – a new holding company whose largest wholly owned subsidiary will be Google.

In a surprise blogpost made public after the stock markets closed, Larry Page and Sergey Brin, Google’s co-founders, announced a radical shake-up of the company’s corporate structure and management, handing control of its core search engine business to rising star Sundar Pichai.

The new company, Alphabet, will preside over a collection of companies, the largest of which will be Google. Even the site’s new address eschewed convention: continue reading